Can the Colorado-based ski company lead the industry to a sustainable future?
In what may be a game-changer for the ski industry, Vail Resorts has announced that it wants to cut greenhouse gas emissions from its operations to zero by 2030, a goal even more ambitious than the global targets of the 2015 Paris climate agreement.
The turnout wasn’t exactly overwhelming, but those Breckenridge voters who did bother to cast a ballot Tuesday overwhelmingly voted in favor of a ballot measure authorizing a 4.5 percent lift ticket tax.
FRISCO — With Vail Resorts, Breckenridge and Summit County pledging more than $1 million combined toward Highway 9 upgrades, the Colorado Department of Transportation will be able to move ahead with widening the busy highway in the Iron Springs section, between Farmers Korner and Frisco.
CDOT had tabbed the four-laning of the highway as a high priority project that qualifies for accelerated construction and funding as long as there is a 20 percent match from local public and private partners. With that money now on the table, CDOT will be able to put the project up for bid this fall, with construction slated for 2016 and and 2017. Continue reading “Funding finalized, CDOT will four-lane more of Hwy. 9”→
At issue, according to Breckenridge, is an urgent need to address parking and transit issues — something the town should have started addressing 15 years ago. Based on community input, town officials say, the best path forward is to build a parking structure on F-Lot and to boost transit options.
To do that, the town wants to establish a new revenue stream by taxing lift tickets and other for-profit attractions. But Breckenridge and Vail Resorts have apparently failed to find common ground. In a press release, Mayor John Warner said ongoing negotiations have failed, leaving the town no option but to pursue voter approval for a new tax in the fall. Continue reading “Breck, Vail Resorts squabble over parking”→
Resort officials discuss best way to allocate tickets to powder-crazed Front Rangers
FRISCO — Vail Resorts announced Tuesday that it’s curtailing sales of the so-called Epic Pass effective April 1 due to overcrowding on the slopes of Breckenridge, Keystone and Vail.
The move came as part of a rebranding effort that will see Vail Resorts focus on quality rather than quantity, chairman and CEO Bob Slatz said in a prepared statement.
“This spring break, we’ve come to realize that enough is enough,” Slatz said. “We’ve listened to our customers and we’ve heard them loud and clear. Starting April 1, the Epic Pass will be history.”
The announcement came after a busy weekend at Breckenridge, when the lift line for the Colorado SuperChair extended from the base of the lift to within about 100 feet of the top.
“It was kind of ridiculous,” said Aurora skier Charles “Tazzie” Wayright. “We got on the lift, side-slipped down to the end of the line and then rode back up again. By the time we got to the top it was time to head back to Denver to try and beat the I-70 jam,” Wayright said, adding that the drive back to the Front Range “only” took five hours.
“A couple of weeks ago, it took us four hours just to get from Breck to the tunnel,” he said, wondering whether Vail will replace the Epic Pass with some other product.
Breckenridge Ski Area chief Cat Rambell said the resort is thinking about using a lottery system to allocate precious day passes among Front Range skiers who flock to the slopes on snowy weekends.
Another option is to direct skiers according to their vehicles, Slatz added, quickly saying that it wouldn’t be a case of vehicular profiling.
“If you think about it, it makes sense. Hummers and Escalades will be directed to Beaver Creek; all other giant SUVs go to Vail, and, oh yeah, Volvos, too,” Slatz said. Minivans will be steered toward Keystone, while Subarus showing the slightest bit of rust will have to make the trek up to A-Basin.
*Bwah-hah-hah-haaaa … APRIL FOOLS! I’m actually a big fan of Vail’s pass products. I think it makes skiing much more accessible and attractive. It’s absurd to blame Vail Resorts for I-70 traffic jams because it sells a product that people want.
That said, they could probably optimize their pricing to incentivize off-peak travel and skiing. In my mind, that would include a higher-priced unrestricted pass and deeper discounts for mid-week skiing.
And what about, finally once again, a locals pass that includes ALL local resorts, specifically Copper and Loveland.