SnowSports Industries America announced that sales for the August through October period were down 2 percent compared to last year. For October alone, sales declined 5 percent from 2011.
Sales of snowsports-related gear totaled $616 million, the retail trade group said, acknowledging that Hurricane Sandy caused significant disrutopns in the South and Northeast. Uncertainty in the face of the fiscal cliff, and lack of momentum from the snow-challenged 2011-2012 season presented additional challenges.
SUMMIT COUNTY — Along with skier visits, the industry’s retail sector also appears to be making a nice recovery from the recession, with total sales in January exceeding $500 million for a new monthly record, according to a press release from Snowsports Industries America.
That followed sales of more than $1 billion in December for a season-to-date total of $2.6 billion, 16 percent more than last season. The West led the way, with sales were up 31 percent in equipment dollars sold, 17 percent in apparel and 19 percent in accessories sales.
One of the biggest growth sectors was in the realm of backcountry gear, and more specifically, alpine-touring set-ups, where sales for the year-to-date grew an astounding 102 percent from the previous season. Sales of crosscountry and telemark gear also climbed.