Breckenridge remains the top-ranked Summit County resort
By Bob Berwyn
FRISCO — Colorado ski areas once again dominated the annual SKI magazine reader polls, but only two Summit County resorts cracked the top 20 — not surprising, given that most of the local areas — with the exception of A-Basin — emphasize quantity over quality.
After a five-year run in the number one spot, Deer Valley yielded to Whistler-Blackcomb, which won on the overall strength of its many attributes, including terrain variety, snow quantity and, of course, its vibrant nightlife. But readers of the magazine, who rate resorts annually in detailed surveys, recognized that the somewhat unpredictable weather in the Pacific Northwest can sometimes be a damper.
SUMMIT COUNTY — The announcement last May that Vail Resorts bought OnTheSnow.com didn’t make a lot of waves. Coming at the tail-end of a lackluster season, the deal got a few inches of ink here and there, but wasn’t really reported in the context of information management and spin control, something the company excels at.
Control of OnTheSnow gives Vail Resorts the opportunity to connect with millions of skiers and snowboarders who may not ski at Vail-owned resorts, but who are potential customers for the company’s products and services.
It may be significant in the sense that, in the information age, control of information equates to power.