Sustainability, and people before profit, will be the guiding principles for a partnership between the Mountain Rider’s Alliance and Mt. Abram
By Bob Berwyn
SUMMIT COUNTY — The Mountain Rider’s Alliance is one step closer to manifesting its long-term vision for an alternate model for ski resort ownership and operation.
This week, the organization announced an agreement to partner with the Mt. Abram ski area in Maine to try out a new ownership and management model aimed at boosting regional visitation, increasing awareness of sustainability issues, and focusing on the core values of skiing.
MRA is currently raising funds for the deal through crowd-sourcing and social media with the Support the Future of Skiing campaign at indiegogo.com.
When the details are finalized, potentially next spring, the ski area will sell membership shares to the public, loosely based on a co-op business model. The membership shares will offer a variety of benefits and privileges. Members will hold elections and be represented in a dialog with ski area management. Continue reading “Alternate vision for ski industry manifests in Maine”