SUMMIT COUNTY — Scrapping against rivals with much larger marketing budgets, Colorado has managed to regain most of the tourism business it lost when state leaders cut funding some 20 years ago.
The fact that it took nearly two decades to make that comeback shows the importance of sustained funding, said Colorado Tourism Office director Al White, after announcing the results of the Colorado tourism report for 2011.
When the state stopped funding marketing efforts, Colorado’s national share of those so-called marketable trips dropped from 2.7 percent to 1.8 percent in just four years. It took until this year to reach that same level again, White said. Continue reading “Colorado tourism showed strength in 2011”→
Remodeled Outlets at Silverthorne site could see 100,000 visitors annually
By Bob Berwyn
SUMMIT COUNTY — Local and state officials emphasized the economic importance of Colorado’s tourism industry Thursday as they cut the ribbon on a new state welcome center at the Outlets at Silverthorne.
“This is an outstanding opportunity to promote to our visitors everything that Summit County, and the state as a whole, has to offer. The recently-remodeled space will be a valuable amenity for Summit County visitors,” said Silverthorne Mayor Dave Koop.
Summit County and the rest of Colorado will get another shot of great publicity next summer, when Keystone hosts TBEX’12, an annual convention of online travel journalists. Read about TBEX’12 in this Summit Voice story.
Convention and visitors bureau site in Silverthorne picked as only the 11th official state welcome center; grand opening set for June 30
By Bob Berwyn
SUMMIT COUNTY — The Summit County welcome center at the outlet mall in Silverthorne is slated to become the 11th official state welcome center this week, presenting a huge economic opportunity for Summit County, according to Sharon Russell, director of the Summit County Convention and Visitors Bureau.
Russell said she’s been working with the Colorado Tourism Office for several months to seal the deal, and the organization voted June 15 to approve the site as a new state visitor center. The Outlets at Silverthorne is also a partner to the deal, she said.
“The Colorado Tourism Office does a great job of encouraging people to visit the centers,” Russell said, explaining that the locations are highlighted on various welcome brochures and pamphlets, as well as the Colorado Tourism Office website, which sees huge amounts of traffic.
Trend toward shorter trips slows down; business travel also rebounds
By Summit Voice
SUMMIT COUNTY — In line with a global trend that shows the resiliency of the tourism industry, Colorado set several records in 2010 and saw tourist spending increase by 5 percent from 2009, climbing to $8.8 billion.
Nationwide, leisure travel saw a 6 percent rise in visits to family and friends and a 3 percent uptick in discretionary, marketable trips — the first increases since 2008, according to the Longwoods tourism study released last week.
Cruise line discounting and lower fuel costs help spur an increase in cruise business, and lower-expenditure vacations like casino and outdoor trips added travel volume, but flat to down patterns continued for trips that cost the most or have the highest per capita spending, including ski, resort, business-leisure, city trips and even special event travel.
Tourism rally at Capitol helps kick off summer marketing push
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By Bob Berwyn
SUMMIT COUNTY — Travelers planning an epic Colorado road trip this summer will able to share their pictures of Hanging Lake and the Maroon Bells, as well as their Foursquare check-ins with an easy click from their smartphones, thanks to the snazzy new mobile website launched by the Colorado Tourism Office this week.
The mobile site is designed for iPhones, Android devices and other smartphones and features buttons for hot deals, timely specials from hotels and restaurants and listings for special events and concerts. It serves as a launchpad to connecting with the Colorado Tourism Office via social media channels such as Facebook, Twitter, YouTube, Flickr and Foursquare.
“Mobile technologies are rapidly evolving and they enable us to engage visitors before and during a trip to Colorado,” said Colorado Tourism Office director Al White. “The mobile My Colorado feature, currently a popular function of Colorado.com, enables visitors to share their itineraries with friends following the completion of their trip, using the connectivity of social media channels,” he added.
White said he’s optimistic that travel will continue to rebound this summer.
“Expectations for this year’s travel are high. It appears that the US is slowly pulling itself out of the “Great Recession” and starting to recognize that instead of reacting in horror to a roughly 9 percent unemployment rate, they are beginning to understand that 91 out of every one hundred Americans are employed, and that the bottom not only has been reached, but we have actually rebounded from our low point,” White said via email. Continue reading “Colorado tourism office launches new mobile website”→
New tourism office director Al White to speak; state tourism spending in 2009 dipped $1 billion from previous year
By Summit Voice
SUMMIT COUNTY — After a soft year in 2009, global tourism was on the upswing in 2010, even surpassing previous records with strong performances in developing countries.
Colorado tourism stakeholders may find out if the state matched that trend at a Jan. 24 conference at the State Capitol featuring talks by Al White, the new director of the Colorado Tourism Office, several politicians and Bryan Bedford, CEO of Frontier Airlines.
The most recent data available for Colorado is for 2009. The annual report, released in June, showed that the state outperformed many other states with a 1.1 percent increase in domestic visitors from 2008 to 2009, to 51.7 million. But tourists didn’t stay as long or spend as much as in previous years. Overall, tourism spending in Colorado dropped by $1 billion in 2009, from $9.6 billion to $8.6 billion. Business travel declined by 20 percent. Continue reading “Jan. 24: Colorado Tourism Day at the State Capitol”→