Ski industry takes lighthearted approach to snow shortage
By Summit Voice
SUMMIT COUNTY — Colorado’s ski town residents and snow enthusiasts from around the country are joining forces to try and rally the snow gods for the second half of the 2011-2012 season.
With below-normal snowfall — in some cases less than half the seasonal average — mountain communities are hoping to get the attention of Ullr, Mother Nature and Old Man Winter with snow dances, sacrificial bonfires and other ceremonies aimed at eliciting at least a few flakes.
The build the vibe, Colorado Ski Country USA is inviting everyone to spread the word via social media channels by posting videos on a special snow dance website.
Despite the lack of snow, Colorado is in better shape than some other parts of the country, thanks in part to extensive snowmaking, high elevation and relatively cold temps that have helped maintain the meager snow cover.
All CSCUSA resorts are open for skiing and snowboarding, with mostly beginner and intermediate terrain, making it a perfect time to take advantage of special promotions resorts are offering for January Learn to Ski and Snowboard month.
Resorts continue to host skiers and riders who are taking advantage of the sunny weather and enjoying being outside, on the slopes, spending time with friends and family.