Vail skiers visits drop 12 percent, revenue holds steady

Ticket sales, international visits help stabilize business in tough season

Vail Resorts had a tough season, but managed to sustain revenues with season pass sales and high lift ticket prices.

By Summit Voice

SUMMIT COUNTY — Vail Resorts reported a 9.8 percent drop in skier visits for the third quarter of the fiscal year, as poor snow conditions across the West kept skiers home in droves. For the season, skier visits at Vail Resorts were down 12.1 percent.

But the resort company, with major holdings in Colorado and California, was able to increase ancillary per-skier skier revenue by more than 11 percent and total mountain net revenue over last year, with increases in ticket-sales revenue and ski school operations. Continue reading

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