Tracking stats and sharing them is at the heart of the new EpicMix pachage
By Summit Voice
SUMMIT COUNTY — Vail Resorts this week launched a new integrated social media app that could become the virtual equivalent of the apres ski lodge, as a place to share stories about a day on the slopes.
EpicMix will track skiers and riders on the company’s five mountains via radio-frequency scanners installed on lifts. The scanners read chips embedded in passes to calculate vertical footage and other on-mountain stats. That information can then be shared via Facebook and Twitter.
The mobile application will work across the company’s five resorts: Vail, Beaver Creek, Breckenridge, Keystone and Heavenly Valley, in California. The app will go live when Keystone opens just a little more than two months from now, on Nov. 5.
The app will enable guests to send messages to their private groups of Facebook friends on the mountain and will alert guests when any of their Facebook friends are skiing and where they are on the mountain. Guests will be able to create special EpicMix leader boards with their Facebook friends and get grooming updates, snow and weather reports, as well as resort news and traffic information. (more…)
Filed under: Keystone, ski industry, Ski Resorts, Summit County Colorado | Tagged: EpicMix, Facebook, Gowalla, ski business, ski industry, skiing and riding, skiing and social media, social media, Summit County News, Twitter, Vail Resorts | Leave a Comment »