Play it Safe campaign aims to reduce accidents by encouraging more compliance with skier responsibility code
By Bob Berwyn
VAIL — Vail Resorts is beefing up its mountain-safety programs at all six of the company’s ski areas, with more personnel and greater visibility aimed at enforcing the on-mountain rules of skiing and snowboarding.
After an audit last year, the program’s enforcement component has been strengthened, requiring skiers and snowboarders who have their pass revoked to attend an overhauled safety awareness class.
“Our guests have been telling us that safety is a key component of their mountain experience, and their comfort level on the mountain relative to safety is one of the most important things we can affect,” said Blaise Carrig, co-president of Vail Resorts’ mountain division. “Because of this, we’re launching the Play It Safe campaign across our resorts to encourage locals, destination guests and employees alike to ski and snowboard responsibly so that everyone can have fun on the mountain all season long.
Veteran Denver trial lawyer Jim Chalat reinforced Carrig’s observation on customer demand. More and more skiers are choosing their ski vacation destinations with safety as a primary consideration, said Chalat, who has a national reputation for handling ski injury cases. (more…)
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