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Skiing: Colorado areas dominate SKI mag poll again

Breckenridge remains the top-ranked Summit County resort

Breckenridge Ski Area ranked 13th in this year’s SKI magazine reader poll.

By Bob Berwyn

FRISCO — Colorado ski areas once again dominated the annual SKI magazine reader polls, but only two Summit County resorts cracked the top 20 — not surprising, given that most of the local areas — with the exception of A-Basin — emphasize quantity over quality.

After a five-year run in the number one spot, Deer Valley yielded to Whistler-Blackcomb, which won on the overall strength of its many attributes, including terrain variety, snow quantity and, of course, its vibrant nightlife. But readers of the magazine, who rate resorts annually in detailed surveys, recognized that the somewhat unpredictable weather in the Pacific Northwest can sometimes be a damper.

The poll is a fall publishing ritual that spurs plenty of water-cooler discussions and helps set the mood for the impending ski season. Continue reading

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Opinion: Will Vail take over the world of online ski media?

Skiing in actual real snow is waaay better than writing or reading about it. Remember that!

Probably not, but it won’t be for lack of trying

By Bob Berwyn

SUMMIT COUNTY — The announcement last May that Vail Resorts bought OnTheSnow.com didn’t make a lot of waves. Coming at the tail-end of a lackluster season, the deal got a few inches of ink here and there, but wasn’t really reported in the context of information management and spin control, something  the company excels at.

Control of OnTheSnow gives Vail Resorts the opportunity to connect with millions of skiers and snowboarders who may not ski at Vail-owned resorts, but who are potential customers for the company’s products and services.

It may be significant in the sense that, in the information age, control of information equates to power.

OnTheSnow claims more than 2 million web hits per month during the peak season, so a few people did take notice, including Marc Guido, who publishes First Tracks!! Online Ski Magazine. Guido has been at it since the mid 1990s, the early days of the online boom. He said his site also sees gets more than a million hits, and sometimes up to 2 million, in busy winter months. Continue reading

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