Olympic super Pac advertising targeted in new grassroots movement
By Summit Voice
SUMMIT COUNTY — The Olympic ideal doesn’t say anything about politics or advertising, but that hasn’t prevented any number of ideological zealots and profit-hungry corporations from perverting the movement for their own ends.
For decades, NBC has been at the front of the line when it comes to trying to milk just a few more dollars from the games. Over the years, the network has been slammed for turning sports competitions into soap operas, for showing delayed broadcasts and trying to pass them off as live — all in the name of selling more advertising.
This year, the network is preparing to sell out to political super PACS during the London Games, breaking an unwritten rule that has minimized the number of political advocacy ads during major world sporting events. Already, the ultra-conservative Restore Our Future super PAC has bought $7.2 million in ads to air specifically during the London Olympics. Continue reading