Colorado: Tourism makes strong comeback in 2010

Visitors enjoy a fine late-summer day at the Frisco Oktoberfest.

Trend toward shorter trips slows down; business travel also rebounds

By Summit Voice

SUMMIT COUNTY — In line with a global trend that shows the resiliency of the tourism industry, Colorado set several records in 2010 and saw tourist spending increase by 5 percent from 2009, climbing to $8.8 billion.

Nationwide, leisure travel saw a 6 percent rise in visits to family and friends and a 3 percent uptick in discretionary, marketable trips — the first increases since 2008, according to the Longwoods tourism study released last week.

Cruise line discounting and lower fuel costs help spur an increase in cruise business, and lower-expenditure vacations like casino and outdoor trips added travel volume, but flat to down patterns continued for trips that cost the most or have the highest per capita spending, including ski, resort, business-leisure, city trips and even special event travel.

To view the complete Longwoods International Colorado Travel Year Study 2010 presentation, visit the Colorado.com website. (more…)

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