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Levis quietly adopts a climate-change strategy

More companies incorporating global warming considerations into business plans.

Jeans maker sees potential threats to water, cotton in a warming world

By Mike Bellamente

When an iconic figure makes a bold statement, conventional wisdom suggests that the statement is meant to be heard. Lady Gaga didn’t don a meat dress to the 2010 MTV music awards because it was high fashion, just as Iran isn’t necessarily enriching uranium to advance their stock in nuclear energy.

So earlier this month when Levi Strauss & Company (LS&CO) released their 2012 Climate Change Strategy (view announcement or download the PDF), it seems counter-intuitive that so little media fanfare accompanied the launch. Shouldn’t Chip Bergh, LS&CO’s CEO, be out seeking airtime with Good Morning America and the talk show circuit for recognition?  Continue reading

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