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Colorado: Keystone aims to boost lodging occupancy, destination biz with a kids-ski-free deal for overnight visitors

Keystone offering free skiing for kids under 12 this season, but not for day-trippers.

Youngsters under 12 ski free with a two-night stay at the resort; other family offerings beefed up for the coming season

By Summit Voice

FRISCO — Keystone Resort is stepping up its already strong appeal to families with season-long free skiing for kids under 12 for guests staying at least two nights at a resort property.

The program is aimed at boosting occupancy and also helps Vail Resorts segment its Summit County business, potentially shifting a bit of business from hyper-crowded Breckenridge to its sister resort on the other side of Summit County.

Numerous other resorts also offer special deals to entice kids, but Keystone is differentiating its program by emphasizing the no-strings, no-blackout aspects.

“With the introduction of a Kids Ski Free offer that’s really restriction-free, we’re letting families travel as their schedule allows,” said Keystone VP and general manager John Buhler.

Keystone says it has also enhanced it s Kidtopia program with daily animation and entertainment all winter long, including the third installment of what the resort bills as the world’s largest snowfort, street performers in the base area commercial zone, kids’ apres gatherings, a weekly Kidtopia parade, on-ice dance parties at the resort’s two ice skating rinks, and the new Snowed-In Festival. Continue reading

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