Promotional campaign featured blogs, Facebook and Twitter
By Summit Voice
SUMMIT COUNTY — Most Coloradans already know that the hot springs, caves and rafiting make Glenwood Springs an awesome getaway town. Now, thanks to a social media and marketing campaign put together by Rand McNally and USA Today, the rest of the country is in on the secret.
The town last week as tabbed as the most fun town in America in a summer road trip event that included 600 towns.
“We are absolutely thrilled to win the title of Most Fun Town … Glenwood Springs is a town that has always known how to show visitors a great time, and now people all across the country will be able to see what we have to offer and experience it for themselves,” said Lindsey Lewis, VP of tourism marketing for the Glenwood Springs Chamber Resort Association. In addition to media coverage by Rand McNally, USA Today and www.bestoftheroad.com, Glenwood Springs will also receive Best of the Road “Winning Town” road signs to commemorate the designation. (more…)