EpicMix | Summit County Citizens Voice

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Vail says 100,000 skiers activated EpicMix accounts

Posted on April 22, 2011 by Bob Berwyn

Resort company to add Northstar-at-Tahoe, release 2.0 version for next season

Vail's EpicMix app proved popular in its first season.

By Summit Voice

SUMMIT COUNTY — About 15 percent (100,000 people) of Vail Resorts’ eligible guests activated their EpicMix™ accounts this season, collectively racking more than 55 billion vertical feet of skiing and riding at the company’s Colorado and California ski areas — and almost half of those people opted to share their stats via social media networks, the company announced in a recent press release.

“We are absolutely thrilled with the success and positive feedback … from our guests. The 15 percent adoption rate of EpicMix compares very favorably with the typical first-year experience for new mobile applications,” said Vail CEO and chairman Rob Katz.

EpicMix is a digital application that Vail Resorts guests can access online, at their computer, or via a free mobile application that can be downloaded to iPhone and Android devices or accessed via other smart phones. The app captures guest activity via radio frequency scanners, tracking lift rides and calculating vertical feet skied. (more…)

Filed under: Breckenridge Ski Resort, business, Colorado, ski industry, Ski Resorts, Summit County Colorado, Vail Resorts | Tagged: Beaver Creek, Breckenridge, Colorado skiing, EpicMix, Heavenly Valley, Keystone, Northstar at Tahoe, Summit County News, Vail, Vail Resorts | Leave a Comment »

Vail going big with on-mountain social media app

Posted on August 31, 2010 by Bob Berwyn

Vail to launch nw social media app for tracking ski stats and connecting with friends.

Tracking stats and sharing them is at the heart of the new EpicMix pachage

By Summit Voice

SUMMIT COUNTY — Vail Resorts this week launched a new integrated social media app that could become the virtual equivalent of the apres ski lodge, as a place to share stories about a day on the slopes.

EpicMix will track skiers and riders on the company’s five mountains via radio-frequency scanners installed on lifts. The scanners read chips embedded in passes to calculate vertical footage and other on-mountain stats. That information can then be shared via Facebook and Twitter.

The mobile application will work across the company’s five resorts: Vail, Beaver Creek, Breckenridge, Keystone and Heavenly Valley, in California. The app will go live when Keystone opens just a little more than two months from now, on Nov. 5.

The app will enable guests to send messages to their private groups of Facebook friends on the mountain and will alert guests when any of their Facebook friends are skiing and where they are on the mountain. Guests will be able to create special EpicMix leader boards with their Facebook friends and get grooming updates, snow and weather reports, as well as resort news and traffic information. (more…)

Filed under: Keystone, ski industry, Ski Resorts, Summit County Colorado | Tagged: EpicMix, Facebook, Gowalla, ski business, ski industry, skiing and riding, skiing and social media, social media, Summit County News, Twitter, Vail Resorts | Leave a Comment »

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