Tourism rally at Capitol helps kick off summer marketing push
Echo Lake, along the Mt. Evans highway, is one Colorado's most popular summer destinations. There aren't too many places in the world where you can drive to the summit of a 14,000-ft. peak — and Colorado has two of them.
Frisco residents Leigh Wadden and Comet enjoy the view of Mt. Evans from Summit Lake.
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By Bob Berwyn
SUMMIT COUNTY — Travelers planning an epic Colorado road trip this summer will able to share their pictures of Hanging Lake and the Maroon Bells, as well as their Foursquare check-ins with an easy click from their smartphones, thanks to the snazzy new mobile website launched by the Colorado Tourism Office this week.
The mobile site is designed for iPhones, Android devices and other smartphones and features buttons for hot deals, timely specials from hotels and restaurants and listings for special events and concerts. It serves as a launchpad to connecting with the Colorado Tourism Office via social media channels such as Facebook, Twitter, YouTube, Flickr and Foursquare.
“Mobile technologies are rapidly evolving and they enable us to engage visitors before and during a trip to Colorado,” said Colorado Tourism Office director Al White. “The mobile My Colorado feature, currently a popular function of Colorado.com, enables visitors to share their itineraries with friends following the completion of their trip, using the connectivity of social media channels,” he added.
White said he’s optimistic that travel will continue to rebound this summer.
“Expectations for this year’s travel are high. It appears that the US is slowly pulling itself out of the “Great Recession” and starting to recognize that instead of reacting in horror to a roughly 9 percent unemployment rate, they are beginning to understand that 91 out of every one hundred Americans are employed, and that the bottom not only has been reached, but we have actually rebounded from our low point,” White said via email. (more…)
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