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Colorado’s outdoor industry reppin’ at Euro trade show

Tourism, trade offices team up to create ‘Colorado Pavilion’ at ISPO in Munich, Germany

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Europe seen as important market for Colorado tourism and outdoor companies.

By Bob Berwyn

SUMMIT COUNTY — Along with several companies that won state grants to display their products at a huge international sports and outdoor trade show in Munich, Germany, state tourism officials will also present information about Colorado to an international audience at ISPO this week.

Working with gear-makers like Icelantic Skis and Boo Bicycles, trade representatives will work with European-based representatives to staff a Colorado-themed booth at show, showcasing the state and its wares at a Colorado Pavilion.

Most of the companies are homegrown Colorado enterprises, and several of them produce their entire line right here in the state, said Stephanie Dybsky, with the Office of Economic Development and International Trade.

“No other state does something like this,” Dybsky said, explaining that the mission is part of Gov. John Hickenlooper’s efforts to grow Colorado exports to Europe. The outdoor industry was identified in a recent study as one of the sectors having huge potential in growing worldwide industry that isn’t as susceptible to economic ups and downs as some other types of businesses.

Currently, Colorado exports about $1.5 billion in commodities (not services) to Europe. That total dipped as low as $1 billion right after the 2008 recession after peaking at about $1.7 billion in 2008.

ISPO is primarily a business-to-business show, and the goal is to connect Colorado companies with new leads and potential distributors for their products.

Several of the companies included in the joint pavilion have already had success in the export market, including Icelantic Skis, which sells gear all over Europe, according to COO Annelise Loevlie.

Icelantic has also previously attended ISPO, helping to broaden European distribution through Switzerland, Austria and even Russia, Loevlie said.

ISPO Munich offers the latest products, trends and innovations from the entire outdoor sports industry. The show features more than 2,300 exhibitors to 80,000 visitors from over 100 countries. Featured sports include alpine skiing, camping, climbing, fishing, mountain biking, running and snowboarding.

The following companies will be represented in the Colorado Pavilion at ISPO Munich 2013:

•    Aluboo & Boo Bicycles, Fort Collins
•    Big Shot Bikes, Fort Collins
•    CandyGrind, Denver
•    Icelantic Skis, Denver
•    Kinderlift of Colorado, Denver
•    Mountain Shades, Wheat Ridge
•    Newton Running, Boulder
•    Obermeyer, Aspen
•    Phunkshun Wear, Denver
•    Sport Bumper, Denver
•    Tailwind Nutrition, Durango
•    Venture Snowboards, Silverton

You can follow the happening from the Colorado Pavilion in Munich on Twitter: @ColoradoITO.

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