Just hours after the Broncos' Super Bowl victory over the Carolina Panthers, crews were busy Monday morning painting orange and blue stripes down 17th Street and Broadway to mark Tuesday's noon parade route.
Lately, Nuggets coach Michael Malone had been satisfied with his team's defense. It was at the very least trending up in, say, the last 17 games. The Nuggets won nine of those. But then Monday happened.
By Monday morning, the value of Peyton Manning's two mentions of Budweiser after the Denver Broncos won Super Bowl 50 had zoomed to $13.9 million, according to a firm that analyzes the value of brands.