Emerging tourism technologies and social media the focus of international shindig in Andorra
SUMMIT COUNTY — Tourism experts from mountain communities around the world will focus on the role of emerging technologies when they meet next month in Andorra at the 7th World Congress on Snow and Mountain Tourism.
Leading experts will discuss the new technologies that have emerged over the past years and their role in revolutionizing tourism marketing, as well as consumer behavior before, during and after a trip. Under the title, Mountain Tourism 2.0: New Strategies for Success, the Congress — organized by the World Tourism Organization, will outline strategies needed to attract new visitors and open up mountain destinations to the world market. @UNWTO for Twitter updates.
“Snow and mountain tourism is an extremely popular market, but one that faces a number of challenges,” said UNWTO Secretary-General, Taleb Rifai. “Innovation and new technologies can play an exciting role in helping these destinations to remain competitive and diversify their tourism product, ensuring year-round tourism, and should be put to greater use.”
Mountain resort professionals from 10 countries will share their experiences on integrating new technologies in their marketing strategies to attract and maintain visitors. Key speakers include In Jun Park, director of Yongpyong Resort in the Republic of Korea, managing director Jean-Marc Silva of France Montagnes and Javier González-Soria, managing director of Google Travel Span, will present the latest technologies in areas such as web positioning and satellite communications.
“The new format of the Congress will make it possible to provide responses to current issues such as tools for adapting tourism marketing to new technologies,” said Francesc Camp Torres, Minister of Tourism and Environment of the Governement of Andorra. Forums will also be held to discuss success stories in the application of tourism strategy in other countries and examples that mark out the way forward in order to maintain mountain tourism activity all-year-round, Torres said.
Held since 1998, the World Congress on Snow and Mountain Tourism has emerged as the principal forum for addressing the major issues and challenges for mountain tourism in all its forms and seasons. The International Mountain Report, compiling the latest figures and trends in snow and mountain tourism, will be presented at the Congress.
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